Susanne Bianco, East Greenwich native, Joins the (add)ventures Strategy Team
(add)ventures (www.addventures.com), a national full-service digital marketing and brand communications firm, announced that Susanne Bianco has joined the firm in the role of assistant director, marketing/strategy.
Bianco has 15 years of marketing, planning, strategy and project management experience. Prior to joining (add)ventures, she was a senior marketing manager for MinuteClinic, a division of CVS Caremark. There, she oversaw the development and implementation of strategic branding, communications and marketing across national consumer campaigns. She also played a central role in raising core brand awareness by building a robust social media presence, launching mobile marketing for the brand and improving its paid search program.
Adept at strategic and long-term planning and tactical implementation, Bianco has also held positions in strategy, communications and account management at Fidelity Investments and Boston-based advertising firms. She earned a Bachelor of Arts degree in marketing and English from Providence College and a Master of Arts degree from Wesleyan University.
“Susanne’s energy, creative spirit and commitment to excellence are a perfect fit for our (add)ventures culture,” said Mary Sadlier, chief strategy officer at (add)ventures. “We count on smart, creative thinking people, so we are thrilled to have her as the newest member of our team.”
(add)ventures (www.addventures.com), a multidisciplinary brand communications firm, combines strategic intelligence and creative genius to inform, inspire, recruit and retain brand stakeholders. The company works with Fortune 500 companies, industry and innovation leaders, leading universities, major non-profits, and governments to create unique, multidisciplinary brand communications. The firm has offices in Miami, New York City and Providence, RI, plus partnerships with firms in Argentina and Estonia.