Cupcake Bakery Coming To 58 Main Street

Silver Spoon Bakery will focus on just two items: cupcakes and French macaroons.

It's official: Main Street is getting a bakery. But don't plan to pick up a fresh baguette there once it opens in November. Rather, the Silver Spoon Bakery will concentrate on cupcakes and French macaroons, offerings that cause people in some parts of the country to line up for 20 minutes or longer to buy.

Kelly Colgan, owner of Silver Spoon, appeared before the Town Council Monday night seeking a victualling license for her shop. The council voted 5-0 in favor of granting the license.

"I’ve always baked. It was a hobby and I wanted to continue to further," she told the councilors, adding, "Cupcakes are very popular right now."

Of course, many in East Greenwich will recall this is not the first cupcake business to open here. Sweet Nest opened where the Village Cafe is now (at 431 Main St.) in May 2011 but closed less than three months later.

Colgan, who has an MBA and a background in public relations, said she talked to one of the owners of the Sweet Nest a year ago. She thinks her location – at 58 Main St. – will bring in more foot traffic and she's betting on her more specialized product line.

"We're focusing on niche products," said Colgan.

Colgan's been hard at work developing her concept for months, and even gained national media attention when she developed a "TSA Complaint Cupcake" after she heard about a woman who had her cupcakes confiscated at the airport in Las Vegas last December. Colgan decided to create a cupcake with only 3 ounces of frosting, clear plastic wrapping, and a special "boarding pass" and had a friend see if he could get it through the TSA screening at T.F. Green Airport. It worked, according to a story on the Huffington Post.

Right now, the shop space is undergoing renovations. All the baking will be done onsite. She said she hopes the shops will be open by the first week of November – "before the holidays."

anonymous September 25, 2012 at 11:12 AM
What are "nitch" products?
Elizabeth McNamara (Editor) September 25, 2012 at 11:15 AM
Yikes! Thanks for the catch. Late-night writing ... gets me every time.
ratcat1 September 25, 2012 at 11:42 AM
I really was hoping the new bakery was going to offer bread ....Italian or French.Seven Stars..... do you hear me?
iris gesualdi September 25, 2012 at 12:38 PM
OMG...am I in trouble!!! Too near to me!
Erica Maddalena September 25, 2012 at 01:04 PM
Wild Harvest in Benny's Plaza. Great fresh homemade breads everyday.
Angel September 25, 2012 at 01:12 PM
I agree..Not that I want to see a business fail..but I personally dont eat cupcakes and would like to see more of a variety of actual Baked goods
EG Lurker September 25, 2012 at 02:28 PM
So glad to see this happen - and best of luck to the owners - but I fear that the location is not so great...too easy for a business to get lost in that building...
Tracie Truesdell September 25, 2012 at 03:28 PM
Wild Harvest in the Benny's Plaza has fantastic breads, I think the Silver Spoon will be a nice compliment. Even if someone doesn't eat cupcakes on a regular basis, you can always pick some up for dessert when you're going to someone's house for dinner, buy one for a friend to brighten their day, or children's birthday parties! I plan to support the new girl!
Tracie Truesdell September 25, 2012 at 03:32 PM
Seven Stars products can be purchased every Monday from 3-6 pm at the East Greenwich Farmer's Market (EGFM) on Rector Street, between Spring and Church. The EGFM runs from end of June, through end of October (this year 10/29/12). I buy their bread and freeze it so that I have bread all winter. It freezes beautifully.
Trisha September 25, 2012 at 03:36 PM
I agree I would like to see more of a variety of bakery items. Pastries, pizza strips, calzones, breads,and conolies ETC yummy! We don't have any good bakeries in our area, you have to go to Cranston, johnston ETC. That selection I think would make for a successful business.I've been thinking for awhile that we need a bakery.
Kelly Colgan September 25, 2012 at 06:42 PM
Hi everyone - we couldn't be more excited to establish ourselves in such a great town - there are so many great stores and shops on Main St.! We are currently focusing on cupcakes and macarons, but the possibilities are endless, so your feedback is always appreciated! Feel free to post it here or shoot us a note at contact@silverspoonbakery.com. Thank you - we hope to see you soon! Kelly
C Calise September 26, 2012 at 02:45 AM
Can't wait to find your DELICIOUS cupcakes so close to home! So many tempting varieties! Best of luck to you:)
Betsy Aulisio September 26, 2012 at 04:23 PM
Kelly and Silver Spoon generously donated cupcakes to our church auction last year. They were incredibly delicious. Best of luck and welcome to town.
taylor bailey September 26, 2012 at 07:51 PM
BRAVO, Trisha!!!! A cupcake and macaroon place is nice and I wish the owner well, but, I don't see it lasting very long. We need a full service bakery..These hit and miss places just don't cut it....A REAL bakery should go into the space that used to be Butcher Block. The restaurant that later occupied that space failed...How many more restaurants do we need? DeLuise Bakery bought Zaccanigni's in Cranston and are doing a bang up business....What is the problem? Am I missing something?
Paula September 27, 2012 at 01:41 AM
Wake up EG. Benny's plaza has not only a great place to buy bread at WILD HARVEST along with calzones,pizza and other great home made products, made by a local EG all time resident as for cakes and pastries you should try Scumptions 2 doors down.


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