Cupcake Craze Comes To Main Street

Two friends open bakery-tea house.

Carrie Simonetti and Kate McGowan have combined hours of conversation, shared ideas and love of baking into their new venture, The Sweet Nest, at 431 Main Street.

A wave of cupcake shops swept the country following the success of Sprinkles in Beverly Hills, California.  The Sweet Nest concept began as a cupcake shop, but the pair quickly realized they had to offer more.  Kate’s love of tea led to the bakery-tea house concept and everything they sell will be baked on site.

Originally they picked another location, but found the cost of converting that building too costly.  By luck, the Angelina’s restaurant location became available, solving a big piece of the cost problem.  It also gave them a cottage like building that fits the image they had in mind.  The building interior has been re-designed, lightened and brightened.   There is also a shaded outside dining area and most important, a parking lot.

In place, waiting for final approval, is a service window from which they will serve ice cream plus regular menu items.

Simonetti and McGowan say they want to provide a cozy environment where customers can come in for scones, bread, jams, tea and coffee.  

Right now the hours are 8am to 6pm, with high tea from noon to 2. During high tea customers can choose from finger sandwiches, little pastries, Devonshire cream, the jams they make as well as scones and little cupcakes.  Coffee is available, plus a long list of teas.  The pair says they are starting with a selection that is simple, but high quality. They will also keep a close eye on traffic trends and adjust their hours if necessary.

Some of the credit for the business venture goes to their sons, who are in third grade together.  As they spent time together during their son’s activities, they would talk about common interests and what they would like to do.  During those conversations their ideas seemed to be on the same track leading to the decision that a business venture would be a good idea.

The name, The Sweet Nest, also came from the boys, who like birds.  All the cupcakes are named for birds and there will be an ongoing educational component such as a monthly feature with a cupcake named for an endangered species.

While cupcakes are a highlight, the pair emphasizes they have many bakery items, including bread.  McGowan says she always thought there should be someplace to pop in for a loaf of bread so they will make that happen.

But cupcakes are seen as a key component for specialty events, such as birthday and tea parties.  For certain age groups the birthday party entertainment would be a session on cupcake decorating.

With tongue in cheek Simonetti and McGowan say their theme and favorite quote is from Lois Kaufman who said, “A balanced diet is a cupcake in each hand.”

Gerry Hamilton May 17, 2011 at 04:24 AM
Great News! They will do great together, looks like a perfect fit for E.G. My best to you both, Gerry Hamilton
Kristin Wheeler May 17, 2011 at 01:24 PM
Yes, sounds like a great place for EG residents (and others) to enjoy! Good luck!!!
Patti DePriest May 17, 2011 at 02:38 PM
I have been waiting for a tea house to come to EG. Can't wait to try it!
Maggie May 17, 2011 at 04:19 PM
Best of luck to you both! I am thrilled to hear that there will be a tea shop in the area! My friends and I are always looking for a nice tea shop and have to go out of state to Ct or Ma to find something good, nothing in the area comes close....Warwick, Providence, Warren; this is wonderful! AND who doesn't love cupcakes???!!! I already tried to call to get the lay of the land - hours of operation, menu, etc. but there was no answer. Does anyone know when they will open?
Jodie Neville May 18, 2011 at 08:49 PM
Absolutely delicious baked goods....the cupcakes are to die for! I can't wait for it to officially open and bring my book club there! Love and luck to my sister, Carrie, and Kate- a dynamic duo indeed!
Heather Sheldon May 22, 2011 at 07:39 PM
Ahh Yesterday we stopped by and found the Most Charming Lil" Place yes The Sweet Nest ! We had awaited the opening and were delighted to find they are up and running ! The owners and staff are delightful ! The place is immaculate ! The decorum serene , comfortable , relaxing & enchanting ! The decorations were very unique ! A lot of thought went into selctions ! Very different ! The food was delicious and a very nice selction plus affordable ! We had sandwiches , beverages & yes cupcakes totalling $16- , that's a Good Deal for a party of two ! " Our Very Best Wishes and Welcome To The Neighborhood" ! :)
Lizzie Keane May 26, 2011 at 10:41 AM
I love it! Can't wait to come in for hot tea and a treat. Isn't this what we all need in our lives? A respite spot to bring us back to the sweet things in life? Birds, nests, hot beverages, friends, bright feelings, fresh bread. Best of luck, Carrie and Kate.


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