Business & Tech

Twigs Florist Comes To Main Street

Owner Bobby Bach says they moved the business from Cranston to East Greenwich for the "Main Street America" feel.

Twigs Florist has been around for 30 years, but it has just found a new home on Main Street in East Greenwich and owner Bobby Bach said it's just what they needed. 

For one thing, most of their clients live in South County. For another, he said, "we needed to be in a village."

Twigs had been in Cranston since before the Bachs took it over 14 years ago. But times have changed and so has Twigs. Unlike many business owners who moved to cheaper merchandise during the recession, the Bachs started using more premium flowers. 

In East Greenwich, they saw "an area that matched our changes," said Bobby. "Most of our clientele was down here. It made sense to move this way."

The new shop is a lot smaller than their old space, but has a huge basement, so the space works, he said.

For Bach, it's all about the personal touch. The shop will only take on one wedding a week, "to ensure that perfection," he said. And while they do a lot of weddings and events, Bach holds a special place in his heart for funerals. Really.

"Floral tributes can do so much for a family," Bach said. "We're always in tune with the psychology of the flowers and what they can bring to an event."

Bach's grandmother and great grandfather were florists, but he didn't really know about that until later. He got into the business after helping out his landlord, who happened to be a florist. 

"After a month, I was doing arrangements and I knew I would do it for the rest of my life," Bach said. His passion "was always there. It was just uncovered."

Bach is well aware he's entered a community with some established florists. That's ok with him. 

Bach said he was so pleased when Giti Gerami of Busy Bee Flowers came by last week with a bottle of wine and said, "Welcome to the neighborhood!"

"In this industry, the pie is big enough for everyone," he said. "I look at them as compliments ... not as competitors." 

It helps that Bach just loves what he does. 

"We have a blast. It's not like going to work," he said. "You're going to play with flowers."

Twigs Florist, 233 Main St., East Greenwich, (401) 398-8833. 








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